The main difference between critical user journeys and user experience maps is the narrowed scope of a critical user journey.In this article, we spend some time focusing on different types of critical user journeys: high-traffic, high-dollar, and overall evaluation criterion (OEC).They can be used to drive alignment, decrease churn, and increase customer loyalty.They enable you to visualize aspects of the user experience that impact revenue and customer satisfaction. Critical user journeys are used to reignite growth.In this guide, you’ll learn what critical user journeys are, how they are used, and how you can create and improve your critical user paths to grow your product. Critical user journeys enable you to visualize aspects of a user’s experience that impact business revenue and customer satisfaction. This is the approach that teams at Google and Pinterest use to reignite growth. Struggling to grow your user base? Try mapping out your critical user journeys.
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